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Don’t Use “Super Bowl” in an Ad Without Permission – But How About in Other...

The term "Super Bowl" is a trademark owned by the National Football League, and it is protected very aggressively. What does that mean?  The biggest no-no of all is to use the term "Super Bowl" in any...

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Remember “Super Bowl”, the “Olympics” and “March Madness” Are Trademarked...

With the Super Bowl and the Winter Olympics less than 2 weeks away, and March Madness not far behind, we once again need to remind our readers that all three are trademarked terms, meaning that their...

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Super Bowl, the Olympics and March Madness – Watch Your Advertising and...

It’s that time again when broadcasters and advertisers need to watch their commercials and promotions to avoid improper uses of trademarked phrases – with the Super Bowl only weeks away, the Winter...

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As The Golden Super Bowl Approaches, Be Aware of The NFL’s Efforts to Protect...

With the Super Bowl fast approaching, broadcasters and other media companies are planning advertising and promotions around the big game.  Here is some advice to broadcasters from Mitchell Stabbe, a...

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